Marketing and Promotion for Non-FACTOR-Funded Sound Recordings

This program supports the marketing of commercially released full-length sound recordings that were not acquired or produced with FACTOR funding. The sound recording must have been commercially released and achieved a qualifying sales threshold or had a track charting on commercial radio.

Components in this program

The MPN program includes the following components: Marketing, Tour Support, Showcase, Video, and Radio Marketing.

Who is Eligible

  • General Artist
  • Record Label 2
  • Record Label (Approved)
  • Record Label 3
  • Record Label 4
  • Artist 2
  • Artist 3
  • Artist (Approved)

Artists may apply on their own behalf if they retain the exploitation rights to the sound recording. If a record label controls the exploitation rights to the sound recording, the record label must apply. Artist applicants must have an approved Applicant Profile. Record labels must have a reviewed and rated Applicant Profile.


This program has rolling deadlines.  You can apply as soon as the qualifying sales threshold or radio chart position has been achieved, but no later than 12 months after commercial release.

Funding & Payments

Funding is a grant. 50% is paid on approval and the remainder is paid on final completion of each component. The percentage of FACTOR’s contribution to each component is 50-100%, as detailed in the guidelines, to the project maximum of $20,000, plus up to $5,000 in additional funding through the Radio Marketing component.

Assessment Process

FACTOR staff assess the eligibility of the projects and costs and make a recommendation to the Board of Directors for their approval. Assessment time is six to eight weeks from the date of application.