Nicholas Cangiano

As an independent artist, FACTOR provided me with the invaluable opportunity to fund the creation and promotion of my album Have You Heard?. This support allowed me to collaborate with an incredible team of Canadian producers, musicians, engineers, and visual artists, bringing the music to its fullest potential while building a strong visual world around it.

With these resources, I was able to elevate my brand and artistic vision, marketing the project through various channels. The result was thousands of new listeners across streaming platforms, placements on top editorial playlists including Indie All Stars, Fresh Finds, and Rock Now, and hundreds of thousands of views on videos for the project. It also marked the start of a new phase of live performance with a full band and the assets to pursue future bookings.