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Aphrose

September 2024 Newsletter Artist Spotlight feature

FACTOR

Story

Joanna Mohammed, known professionally as Aphrose, is a Canadian R&B and Neo-Soul singer who blends vintage and modern styles in her music. Her profound lyrics delve into personal themes of love, loss, and family, resonating widely and earning her international acclaim. Her breakthrough came in 2023 when her music video for “Roses” aired on BETSoul, enhancing her global recognition. Notable tracks like “Good Love” featured in CBC’s Top 100 Searchlight, and “Roses” was selected for CBC Music’s “SYNTH” series. Aphrose’s work has been celebrated across major European and North American radio stations, including BBC Radio 6 and RTVE in Spain.

Collaborating with acclaimed artists, she opened for Chantal Kreviazuk and Raine Maida on their Moon vs. Sun tour. Her debut album “Element” received high praise from various outlets and her voice was featured in a 2019 NBA Finals commercial. Aphrose continues to impact the music scene with her sophomore album “Roses,” securing her status as one to watch.

“FACTOR funding has profoundly supported my project, allowing me to enhance my visibility and reach a broader audience. Thanks to their support, I was able to bring my dream album and visuals to life, something I had always yearned for but lacked the financial support to do. This funding not only made it possible to produce high-quality content, but also enabled me to expand my team, bringing in talented individuals who could contribute their expertise and creativity. As a result, the project has grown in scope and impact, exceeding my initial expectations and opening new opportunities for the future.”

Photo Credit: Kate Dockeray