Majical Cloudz

Thanks to the support of FACTOR, Montreal-based duo Majical Cloudz have had the opportunity to achieve a number of milestones that have driven the success of the project.

Majical Cloudz live show is critically acclaimed, and thanks to FACTOR’s Showcase funding, they performed at such events as Roc Nation’s Grammy Showcase, which led to their discovery by pop phenom Lorde. She invited them to join her North America tour as her opening act, introducing them to sold-out venues in 23 major U.S. markets. This in turn led to a 24% increase in Spotify traffic and 30% increase in Majical Cloudz social media following.

In addition to supporting live performances, funding through FACTOR’s Marketing and Promotion components enabled the band to double down on bonus material and promotional efforts that drove new fans to the project, such as the interactive video to market the release of the bonus song “Love Soul” and the production of a limited 7″ promo record, both of which were given away for fan email addresses that drove thousands of subscribers to the list.

Photo credit: Sarah O’Driscoll