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Mo Kenney

2015-2016 Annual Report feature

Originally funded via the previous Comprehensive Music Company program

FACTOR

Story

FACTOR has been a major and most gracious supporter of Mo Kenney’s career, starting with her 2012 SOCAN Song of the Year “Sucker.” FACTOR helped defray licensing and marketing costs at the crucial liftoff point in Mo’s career.

Mo’s sophomore album was 2014’s In My Dreams (Pheromone) and once again FACTOR played a crucial role. In the wake of the successful debut, expectations were high, and licensing and marketing budgets were correspondingly higher.

FACTOR was there to help in both instances allowing Pheromone to launch In My Dreams with a first rate marketing plan. That led to three charted CBC Radio 2 singles, highlighted by the hit “Telephones” which continues to be an airplay staple to this day. And now on album two Mo is making inroads globally.

Mo has a long list of ECMA and Music Nova Scotia nominations and wins for both albums. None of this happens without FACTOR’s support.

Photo credit: Paul Wright