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The Beaches

2023-2024 Annual Report feature

Prepare to be blown away by the rise of The Beaches' hit single, “Blame Brett”! This electrifying breakup anthem has captured the hearts and souls of millions around the world.

FACTOR

Story

With its unforgettable melody and poignant lyrics, “Blame Brett” struck a chord with listeners from the moment it was released on May 5, 2023. This sensational track has since amassed 32 million streams across various platforms, solidifying its status as the breakup anthem of the summer.

It was on TikTok where “Blame Brett” truly exploded into viral stardom. Lead singer Jordan Miller took to TikTok to share the behind the scenes of her singing her heartfelt lyrics in the studio. The TikTok video quickly soared to 1.4 million views. Since that TikTok moment on May 22, The Beaches have experienced a massive surge in popularity.

The song peaked at #2 on the Spotify Daily Viral 100 Global and charted on Spotify Daily Viral 100 in the United States, Australia, Canada, Germany, Ireland, New Zealand, Switzerland, United Kingdom and Austria. “Blame Brett” was #1 at Canadian Alternative Radio for 15 weeks and is currently #18 at US alternative radio and climbing. In November 2023, the song was certified Gold in Canada.

Photo Credit: Meg Moon

With FACTOR’s support, The Beaches were able to embark on a sold-out Canadian and American tour and have the opportunity to headline shows in Europe and the UK. FACTOR has helped maximize the viral success of “Blame Brett” and turn it into a year of new career heights and milestones.