Victory Pool

2024/25 was the first year that Victory Pool received Factor Envelope funding, and it has augmented massive growth within our company – increasing our staff to include a part-time operations manager, social media manager, and marketing manager, greatly expanding the work we are able to do for Canadian-based artists in a sustainable and ethical way. As a company, we were able to present showcases at Breakout West, Focus Wales, CMW, Sappyfest, and even threw our first inaugural Hamburg-based industry event entitled Crossroads – all of which allowed us to show off our clients to a series of international delegates including agents, festival buyers, and international PR and Radio contractors.

Profits generated helped over 10 label and management clients sustain careers in music while also supporting a record amount of hired Canadian contractors, including videographers, graphic designers, and publicists. More financial stability has also allowed us to release more music from under-represented artists and artists taking creative risks all while building a strong social community.