Victoria Lord is a dynamic PR practitioner with over 28 years of industry experience. In 2002, Victoria established her own practice, VLPR, having come from an in-house role at Universal Music Canada. She has a solid reputation as a knowledgeable resource who consistently delivers creative, effective, strategic campaigns. Specializing in the entertainment, music, arts, and live performance sectors, Victoria’s client experience includes Sony Music Entertainment Canada, AEG Live, Canadian Federation of Musicians, Canadian Live Music Association, Corporation of Massey Hall and Roy Thomson Hall, Unique Live & Experiences, Hilton Hotels Toronto, and Vintage Hotels, among others. She is now the co-founder and partner at Edery & Lord. Victoria is also a member of the FACTOR Diversity and Inclusion Committee.
The theme for IWD 2021 is #ChooseToChallenge. What does that mean to you in your personal or work life?
We don’t truly understand the potential of our strength until we have pushed through what challenges us. Those achievements, the acts of courage, and determination I have experienced and see amongst my friends and colleagues, inspires me to be involved in our movement towards creating greater understanding and equality.
How important is it for women to lift each other up and what does that look like to you?
The best kind of peer support includes doing everything we can to make sure our individual and collective voices are heard, our ambitions fostered, and our contributions valued. It is also imperative that we transfer our success by empowering the next generation of young women to take on leadership roles.