Over the past year, despite the many changes our world has seen from the impacts of COVID-19, Ruby managed to charge forward with releasing her latest EP project and growing her fanbase. FACTOR being one of the largest contributors behind her campaign, Ruby released her single “Quantum Physics” in April 2020 which has now surpassed over 3M streams on Spotify alone. This success also led her to landing a distribution partnership with the Orchard for the release of her 2nd EP If It Comes Down To It backed by a full PR/radio campaign.
Upon her cancelled tour dates and shows, Ruby pivoted and participated in both the Big Night In NYE and the Crows Theatre’s Valentine’s Day live stream events, finding another meaningful way to share her craft. FACTOR’s contributions towards her success were pivotal in allowing her to expand her team, increase the quality of her content, and step forward in her career through an unpredictable year.