Over the last year, Korean-Canadian indie pop multi-instrumentalist Luna Li has seen tremendously exciting growth, catapulting herself into the Canadian and international music scenes thanks in large part to significant contributions through FACTOR’s Juried Sound Recording program. The release of FACTOR funded singles ‘Trying’ and ‘Afterglow’ in the first half of 2020 brought the attention of exciting new partners AWAL, 88rising and former XL Recordings head A&R Imran Ahmed’s new label, In Real Life.
In 2021, Luna Li has continued to build momentum with the releases ‘Cherry Pit’ and ‘Alone But Not Lonely’ – which have seen press support from some of music and fashions largest publications including i-D, NME, PAPER, Exclaim!, The Needle Drop and much more.
FACTOR’s support has also helped Luna Li to create captivating videos, including Cherry Pit, which has built Luna’s profile in the fashion world, leading to interviews with the likes of FASHION Canada and more.
Luna Li was nominated for Alternative Album of the Year for the project Duality, at the 2023 JUNO Awards.