The Artist Development program (AD) offers a $2,000 subsidy toward a year of artist development activities including sound recording, touring, showcasing, video content production, and marketing.
This program is intended to provide development support to emerging artists. Artists with an established track record and ongoing market momentum should review the Juried Sound Recording program.
In order to fill out an Artist Development application in the FACTOR online system, you will first need a rated Artist Profile and Applicant Profiles.
With your Artist Development application, you must submit:
An MP3 of a recent demo along with lyrics, known as the assessment track.
A current artist biography.
An artist development plan, which sets out all the intended artist development activities to be undertaken if the project is approved for funding. The artist development plan questions are incorporated into the application on the portal.
Read the program guidelines.Download PDF
Components in this program
This program consists of the Artist Development component.
May 27, 2021, 5:00 p.m. Eastern Time
August 12, 2021, 5:00 p.m. Eastern Time
October 7, 2021, 5:00 p.m. Eastern Time
February 3, 2022, 5:00 p.m. Eastern Time
Artists may only apply to one juried program (either Artist Development or Juried Sound Recording) within a 12-month period. For example, if an artist applies to the Artist Development program for the May 27, 2021 deadline and is unsuccessful, the same artist may not apply for Artist Development or Juried Sound Recording until the May 2022 deadline. However, successful Artist Development recipients can apply for a second Artist Development or Juried Sound Recording at the next deadline.
The top 20 applications below the successful funding threshold will be invited to reapply at the next deadline window without the 12-month waiting period. These applicants will be notified of their exemption alongside the communicated jury results.
Read FACTOR’s Glossary of Standard Terms and Business Policies
Funding & Payments
FACTOR will reimburse 75% of the eligible costs up to $2,000. To receive the full grant, applicants must complete the activities set out in an artist development plan, and be able to prove that they incurred at least $2,667 worth of eligible expenses (including Donated Services) during the Artist Development year.
FACTOR will allow a claim for Artist’s Donated Services of up to $500 for this program. Beyond that, FACTOR will only recognize costs actually paid to third parties. Artists who do not intend to spend money on third-party costs are not eligible for this program.
Assessment materials, including the mandatory artist development plan, are reviewed and scored by a jury comprised of music industry professionals. The top-scoring applications are then reviewed by FACTOR staff, who assess the eligibility of the projects and make a recommendation to the Board of Directors for their approval. Assessment time is up to 12 weeks from the deadline.