Artist Development

The Artist Development Program offers a $2,000 subsidy toward one year of artist development activities including sound recording, touring & showcasing, video production, marketing and promotion. These activities must be detailed in an Artist Development Plan, which will be submitted to FACTOR as a required element of the application.

With your application, you must submit:

  • An MP3 of a recent demo along with lyrics, known as the Assessment Track
  • A current Artist Biography (uploaded to your artist profile)
  • An Artist Development Plan, which sets out all the intended artist development activities to be undertaken if the project is approved for funding

At the end of the Artist Development year, successful applicants are required to deliver to FACTOR one new, previously unreleased, professional quality sound recording, called the Delivery Track.

Components in this program

This program consists of the Artist Development component.

Who is Eligible

  • General Artist
  • Artist 2
  • Songwriter
  • Artist (Approved)

Artists rated General and 2, and Professional Songwriters can apply. Artists rated 3 are not eligible for this program.

An Artist or Professional Songwriter may receive one Artist Development Grant per FACTOR fiscal year, to a maximum of two Artist Development Grants in the lifetime of the Artist Development Program. (Previously awarded Demo Grants will not be counted against this total.)


May 31, 2018

September 27, 2018

January 31, 2019

*NEW* – If you have never applied to FACTOR before, you must first create and submit an Artist Profile and an Applicant Profile before you can create and submit your Artist Development project application. You may do this at any time, including the same day you submit your Artist Development application. To do so, complete only the Mandatory Information section of the Artist Profile. You do not need to complete the Additional Information section of the Artist Profile to get the General Artist Rating.

All FACTOR deadlines are for 11:59pm PT on deadline day. Any technical issues with FACTOR’s online system must be reported to FACTOR prior to 5pm ET on deadline day.

Funding & Payments

FACTOR will reimburse 75% of the eligible costs up to $2,000. To receive the full grant, applicants must complete the activities set out in an Artist Development Plan, and be able to prove that they incurred at least $2667 worth of eligible expenses (including Donated Services) during the Artist Development year.

FACTOR will allow a claim for Artist’s Donated Services of up to $500 for this program. Beyond that, FACTOR will only recognize costs actually paid to third parties. Artists who do not intend to spend money on third-party costs are not eligible for this program.

Assessment Process

Assessment materials, including the mandatory Artist Development Plan, are reviewed and scored by a jury comprised of music industry professionals. The top-scoring applications are then reviewed by FACTOR staff, who assess the eligibility of the projects and make a recommendation to the Board of Directors for their approval. Assessment time is up to twelve weeks from the deadline.